In addition to attracting and retaining clients and business partners, your brand also plays a role in attracting and retaining employees. Your brand has the potential to show job seekers that your accounting firm has the values, personality and culture of a company they want to work for.
Consider these tips when thinking about employer branding:
- Website – often the first point of contact for job seekers, your website should clearly showcase what your company is about and what you believe in. If you know you are hiring or will be, your website should also include a section for job seekers with content that highlights firm culture and job descriptions.
- Job Descriptions – job descriptions are one way to “hook” potential employees by demonstrating what it’s like to work at your accounting firm and how a job seeker can make an impact in your company. Forget dull lists of responsibilities and requirements, think of job descriptions as your opportunity to pitch top talent on why they need to work at your firm, how they can contribute to your workplace and what they will gain from the experience.
- Social Media – social media can be harnessed to attract top talent. Sharing company events, good news stories and photos that capture your team at work and at play give people a glimpse into what it could be like to work with you.
Attracting employees whose values align with your company’s is essential for a successful and harmonious workplace. To find the right individual for your team, effective branding, marketing and communications efforts can help set your firm up for success. In a competitive market, this can mean the difference between a potential all-star employee choosing your firm, or someone else’s.
Download the free, special report on branding for your accounting firm, here.